May 16, 2019

Thursday, May 16, 2019, 7:00 p.m.

Nova Scotia Association of Architects, South Shore Chapter / Lunenburg School of the Arts, Lecture Series 2019 presents part 2 of a design trilogy, “Objectified”.

Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

Through vérité footage and in-depth conversations, Objectified documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.

On an average day, each human uses hundreds of objects. (Don’t believe it? Start counting: alarm clock, light switch, faucet, shampoo bottle, toothbrush, razor…). Who makes all these things, and why do they look and feel the way they do? All of these objects are “designed,” but how can good design make them, and our lives, better?

“You’ll never look at your next toothbrush (or your next any product) in quite the same way after watching this astute, elegant inquiry into the purpose and process of industrial design.” – Entertainment Weekly

Featuring:
Paola Antonelli (Museum of Modern Art, New York)
Chris Bangle (BMW Group, Munich)
Ronan & Erwan Bouroullec (Paris)
Andrew Blauvelt (Walker Art Center, Minneapolis)Tim Brown (IDEO)
Anthony Dunne (London)
Dan Formosa (Smart Design)
Naoto Fukasawa (Tokyo)
Jonathan Ive (Apple, California)
Hella Jongerius (Rotterdam)
David Kelley (IDEO)
Bill Moggridge (IDEO)
Marc Newson (London/Paris)
Fiona Raby (London)
Dieter Rams (Kronberg, Germany)
Karim Rashid (New York)
Alice Rawsthorn (International Herald Tribune)Davin Stowell (Smart Design)
Jane Fulton Suri (IDEO)
Rob Walker (New York Times Magazine)